Digital transformation is all about changing the way businesses operate and interact with their customers with a constantly evolving customer experience according to the demands of the customers in the marketplace. So the focus should be Transform Your Business Digitally rather than digital transformation leads the business
The biggest reason behind transforming your business digitally is to generate highly engaged customers as they purchase 90% more repeatedly, spend 60% more on every purchase, and generate 3x the annual value compared to the average customer.
It’s crystal clear that it’s the customers that are driving the change! So, how to deliver an unmatched customer experience? Well, you just need to follow the 5 must-go steps to transform your business digitally!
Step1: Understand The New Digital Customers: a basis for your digital transformation
Digital technology has transformed the consumer. To understand the habits of a digitally aware customer, you need to conduct relevant research which will attract them to your enterprise.
- Start analyzing the bulk of data that contains the customer experiences and suggestions to better understand their choices and preferences.
- Approach your customers directly by using different methods such as surveys, interviews, or observing them while they are buying a good.
- Use the data gathered to create various groups of customers with similar digital habits and preferences.
Step2: Roadmap of the customer journey
The next step to transform your business digitally is to meet the expectations of the customers, for example, you can use the research conducted to map out the future ideas and creative infographics. The mapping of the journey will present a real-world experience about the customers who face every day while making a purchase or using a service at your company. This will enable you to grasp the entire journey of the customer and map out any stages where the customer may face any hardship. Hence, you will be able to address the shortcomings and create the most desired customer journey.
Step3: Getting started with transformation of your business digitally
After re-imaging the customer journey, the digital transformation process needs to kick start. To cater to modern customers, the business needs to digitally transform by integrating 4 necessary components: technical architecture, safe and protected data, business setup, and an economic business model. Moreover, use design thinking 2.0 to create a more user-centric and user-friendly approach to reach innovative solutions to arising problems. Also, design thinking 2.0 will evolve the product development process to new levels that will support your desired customer journey.
Step4: Be more agile
The transformation process can be time-consuming but worth the wait. In the meanwhile, evaluate the customer experience. If the result shows that certain factors are contributing towards a poor customer experience, then you should readily address them. By addressing those issues rapidly, you will be improving your customer satisfaction and the image of your brand. Likewise, it will make your executives believe that the transformation process is producing results and creating a larger business impact.
Step5: Be the change, most important pillar of transformation of business digitally
The most important factor in transforming your business digitally is to have flexible, innovative thinking, and bold leaders who can execute the process with diligence. Since the employees and even the C-suit executives may have a hard time accepting the transformation process. The leader must be able to provide reasonable answers to their objections, able to resist the pressure and define clear goals that need to be followed by everyone at the company to enable a smooth transition. Moreover, he must have a vision that drives the transformation and makes sure that the vision is shared by all the employees alike by engaging and leading them.
Start the transition now!
Why wait around and why not start now? You can start by hiring the project managers, as they would lead the change by making your desired customer journey a reality through the transformation of your business on your defined lines.